"This hopeful book authoritatively documents how a potent combination of NGO inventiveness, corporate resolve and tough customers can make a huge difference in the urgent global campaign to preserve biological diversity."

--Tim Wirth, President, United Nations Foundation. Former U.S. Undersecretary of State for Global Affairs and former U.S. Senator from Colorado.

This new book by Gary Taylor and Pat Scharlin tells the story of Chiquta Brands -- the former much reviled United Fruit -- and the entrepreneurial non-profit group, the Rainforest Alliance, found a way to trust each other and...